Digital Marketing refers to the use of digital technologies for marketing of the products and services on internet, mobile phones and other digital medium.
It is how today, businesses are promoting their products and services and attract clients.
The most important element for the success of marketing campaign is to provide the right offer to right audience in the right time and right place.
These days most of potential clients are using google search, social media, news websites, blogs and searching online for what they need, and digital/online marketing puts your business in front of your target audience on the same channel as they are looking.