In this article, we will list 7 fundamental factors for good SEO results, but firstly, do you know what SEO is and how it can help your business?
Search Engine Optimization (SEO) is a set of techniques that needs to be applied to a website, to increase the visibility and as result the ranking of the website in popular search engines.
SEO campaigns are not only used to increase your ranking in search engines so that your business can be found by potential customers, but also to drive traffic to your website and eventually increase your sales.
SEO techniques are classified into two broad categories, White Hat SEO and Black Hat SEO. White Hat SEO is the natural way to achieve the results and is well supported by all search engines. While Black Hat SEO refers to the use of aggressive techniques and tactics that focus only on search engines and not a human audience and usually does not obey search engines guidelines. Therefore, using the White Hat SEO is the best and preferred method to optimise any website.
SEO techniques involve two types of tactics, On-Page and Off-Page. On-Page are the tactics that need to be done on the website pages themselves. For this tactic, multiple elements including Title Tag, Meta Tag, Alt Attribute, HTML Heading Tags, Permalinks of Web Pages, Internal Linking, Keyword Density and Sitemap are to be considered. Off-Page tactics include creating backlinks to the website pages. Increasing the backlinks will increase the popularity of the website.
There are seven important factors that the website should have in order to rank high across all search engines, without which the SEO campaign will not achieve good results.
- High quality content
- SEO optimised content
- Error free code and functionality
- Mobile friendly and responsive design
- Backlinks from high authority websites
- Social media presence
- Page speed