In this article, we will list 7 fundamental factors for good SEO results.
But first a brief description of the SEO and how it can help your business.
Search Engine Optimization (SEO) is a set of techniques to be applied to a website, so that the visibility of the website increase.
As a result the website gain higher ranking in popular search engines, such as google.
SEO campaigns are not only used to increase your ranking in search engines but also to drive traffic to your website.
Consequently more potential customers find your website and eventually increase your sales.
White Hat vs Black Hat
SEO techniques are classified into two broad categories, White Hat SEO and Black Hat SEO. White Hat SEO is the natural way to achieve the results and is well supported by all search engines. While Black Hat SEO refers to the use of aggressive techniques and tactics that focus only on search engines and not a human audience and usually does not obey search engines guidelines. Therefore, using the White Hat SEO is the best and preferred method to optimise any website.
On Page and off Page
SEO techniques involve two types of tactics, On-Page and Off-Page. On-Page are the tactics that need to be done on the website pages themselves. For this tactic, multiple elements including Title Tag, Meta Tag, Alt Attribute, HTML Heading Tags, Permalinks of Web Pages, Internal Linking, Keyword Density and Sitemap are to be considered. Off-Page tactics include creating backlinks to the website pages. Increasing the backlinks will increase the popularity of the website.
There are seven important factors that the website should have in order to rank high across all search engines, without which the SEO campaign will not achieve good results.
- High quality content
- SEO optimised content
- Error free code and functionality
- Mobile friendly and responsive design
- Backlinks from high authority websites
- Social media presence
- Page speed