When you start up a business, there are various costs involved. So how do you start advertising when your cashflow is low?
Did you know that there are free options available from Google? We’ve come up with 3 ways to advertise on Google for free.
1. Google My Business
The best form of free advertising that Google provides is a listing that appears on Google Search (including Maps).
Log into your Google My Business account to update your address, phone number, website, open hours and more.
This help customers find and connect with your business.
Keep your profile fresh by posting updates, photos, special offers and promotions to attract customers and show that you are in business.
Create a Google My Business Profile
2. Website Builder
Don’t have a website yet? No problem! Google has a free website builder that links up with your Business Profile and even auto-updates as you make changes to your profile. It is a very basic website builder but can be useful as a temporary or additional website.
Once you’ve signed up, you’ll receive a free domain name with .business.site on the end instead of a custom domain, which you can purchase later.
Create with Google Website Builder
3. Advertise on Google Shopping
While you can add products to your Business Profile, they won’t appear in the Shopping section of Google which is a tab located beside Google’s other apps like Images, Maps, and News. The products in the Shopping section will also appear at the top of all the results when someone enters a search which matches the product.
To advertise on Google through google shopping, firstly, you must create an account with Merchant Center and then you can set up your shop and add the product information. Once you have an account open, verify important details like your business and contact information.
Prepare your product information to submit through a feed, or automatically sync your data from a supported e-commerce platform like Shopify.
Last year, Google made this option available for free to select countries after the pandemic forced many businesses to move to an online model.
Create an account to advertise on Google Merchant Center